Scoobies is known for its ‘unconventional and distinctive’ kids' lifestyle products. Since its launch in 2018, the brand has been passionately working to revolutionize segments of the Indian kids' market to bring them at par with global standards. After years of analytical research and understanding the market, Scoobies have developed their concept of what they call ‘Scootility.’ Scootility is a blend of two words; Scoo and utility, which translate as ‘Scoobies bringing utility.’

The brand inaugurated its first store on August 15, 2018, in the DLF Mall of India, Noida. Currently, Scoobies has 30+ stores across the country, including a presence in top kids’ retail chains like Hamleys, Iconic Kids, and Crosswords. Scoobies also have a strong online presence on leading E-commerce platforms like Nykaa, Myntra, Firstcry, Amazon, and My Baby Babbles, to name a few.

Scoobies Inception - Melbourne to India
The personal parenting travails and entrepreneurial stints of the husband-wife duo Vasundhra and Shantanu Dublish, accompanied by their business partner, Dharmesh Shah, gave shape to Scoobies, a vertical of Optimal Digitech Private Limited.

Vasundhra and Shantanu Dublish were based in Melbourne, Australia, and they decided to shift back to India in the later months of 2016. In this transition, Vasundhra who herself is a product designer realized that her kids missed Australian products in India. This sparked the idea behind Scoobies. Vasundhra Dublish along with Kamakshi Manchanda (VP of Marketing & Sales at Scoobies) traveled all over India to understand the gaps in the Indian kids' market and what kids and parents expect the product/s to look like.

“There are weeks and months of ideas and brainstorming that go behind making Scoobies products. Every Scoobies product runs through our own internal test of Scootility. Why kids will be attracted to this product and why parents will buy this product, is what we ask ourselves before working on the development of any product.

Every Scoobies product goes through multiple cycles before it comes in the market for sale.” Said Shantanu Dublish while talking about Scoobies product range.

What do Scoobies offer?
Scoobies has made its mark in the kids' Lifestyle Market as a brand that brings quirky designs and colors inspired from all across the globe. Scoobies brings education and fun together with its unique range and offers school supplies, art & craft range, magnetic DIY toys, fidget toys, food & drink essentials, kids' DIY activity sets, and kids' accessories.

In the coming years, Scoobies plans to cover every nook and corner of India and become a household name for kids. Scoobies product designers are working across the globe to bring unique and innovative products that fit in with the definition of fun-loaded learning.


Scoobies success journey - Revisiting 2018
We started with a team of 10-12 people, and within the span of 5 years, we’ve grown as a brand with a workforce of over 100+ employees. Scoobies is covered by multiple publications, including Mompresso, LBB, So Delhi, and so on.

When COVID hit our country in the year 2020, we withstood two major lockdowns. While 80% of businesses were closed, Scoobies expanded its digital footprint and emerged as a strong brand. “We are working consistently to expand as a global brand and make Scoobies a household name in every nook and corner of the world. This is just the start of the bigger dream we started with…..” said Kamakshi Manchanda while talking about the brand’s roadmap.

2023 - Scoobies unlock new milestones
The year 2022 was a rollercoaster ride for Scoobies. The brand ventured into its franchising growth strategy with the launch of its first-ever franchise store in Hyderabad. This franchise store also represents a historic milestone for the brand, as Scoobies officially entered the South Indian market. The store is located in Hyderabad’s Sarath City Capital Mall.

Scoobies also stepped into Western India with the launch of its retail store in Pune’s Pheonix Marketcity Mall. The store was inaugurated by Aarohi kumawat aka Pihu from the famous TV serial Bade Acche Lagte Hai.

Scoobies also expanded its product range and introduced new categories. Little Fingers is a newly launched range, launched in June 23’ that especially caters to kids below 3 years. The category brings a wide range of art and craft essentials to introduce kids to the world of art and aid parents in their parenting journey. Fidget Toys is another category that Scoobies has focused on and is consistently making strong. Products like Wall Crawlers, Glowballs, Uni Dawdlers, and Spacy Dawdlers are making a buzz online and offline.

Scoobies also participated in an internationally acclaimed kids' exhibition organized by the Australian Toy Association in the initial months of 2023. Also, Scoobies will be seen as a official stationery sponsor for upcoming India’s biggest kids' fashion show Tic Tac Toe (TOTS).

Scoobies: A road ahead
We started with a dream of making kids explore their innate capabilities and competence. ‘Making childhood a celebration and school memories a remarkable experience’ is what we have worked for and are working to do. Scoobies new stores and franchises are already part of a bigger plan in the domestic and international markets, with a special focus on the US and Dubai markets.

Our team of product designers and experts is consistently working to create something new and inspiring for kids. Our pool of products will go wild in the coming years.

As a retail brand, it requires you to be on your toes 24/7. There are tons of product launches, exhibitions, events, influencer meetups, and whatnot. We extend our appreciation to the entire team that has been associated with the brand.

We would like to thank our customers for appreciating our efforts. We ensure that Scoobies products and the after-sale support you receive are both top-notch and state-of-the-art, and we promise that we will continue improving them even further.