You may have probably heard about companies that spend huge amounts of money just to provide good packaging for their product or run some adverts for same. They might be penalized for doing so. They know the reward they will get for this is more sales, which would most likely cover for all their expenses. They don't go for just anyone to do this for them but engage professionals who have meaningful experience in the industry.

Cosmetics businesses generally have high competition; manufacturers are always busy looking for ways to enhance their brand's popularity. It is not just enough to worry or say you haven't found the answer yet and start blaming your marketing team for poor sales. You have to focus your attention on the right thing; work on your packaging and you would see the results.