"It is essential to create synergies to promote tourism under the umbrella brand 'Spain' to increase the importance of tourism in the hinterland" At the next meeting will analyze sectoral unification of the rules on rural tourism in order to compete international

Spain, March 25, 2013 - The Minister of Employment and Economy of Castilla-La Mancha, Carmen Home, said that "the hinterland are preparing joint strategic actions to become an alternative that, under the umbrella brand of Spain, serve to complement the seasonal tourism of sun and beach in our country. "

This was said during the second Home hinterland meeting to discuss the situation of tourism and create the necessary synergies to increase the weight of the sector in all regions of the interior of our country.

During the meeting, the Minister of Employment and the Economy has explained that, although tourism in our region represents 12 percent of GDP and employs more than 42,000 people, has still much potential for development to improve existing data. "It is therefore important to the implementation of measures aimed at its development in the short, medium and long term," he acknowledged.

In line with the Government of Rajoy, and Castilla-La Mancha as host, the hinterland have stressed the importance of "developing the potential of each one through products such as wine tourism, gastronomic tourism, industrial tourism, the hunting and adventure among others, that serve to attract a growing type of visitors each day harder, demand-based tourism experiences. "

In the field of rural tourism, Casero said "it is essential that we put in place common rules on rural accommodation for all regions we can use the same nomenclature and scales with which catalog the establishments", a measure to be finalized at the next meeting sectoral be held at the Ministry of Industry, Tourism and Trade.

Common rules
Thus said that "we can not go for a proper indoor destination promotion nationally and internationally without common standards in all regions and particularly the seven interior".
During the event, all both highlighted the potential of this partnership between the interior regions to position tourism in the international markets and a stable working group to further advance joint proposals in forthcoming deals.

Home has indicated that "it is to launch a joint bid for a specific weight of domestic tourism in the road map, which will mark the tourism policies of the Government of Spain in the next three years through the National Integrated Plan Tourism and indisputable advantage of weight that the Spain brand worldwide. "

Representatives of the hinterland have agreed on the importance of publicizing "consolidated all our tourism products, differentiated and specialized."

The event took part, along with the Home Minister, the Secretary of State for Tourism, Isabel Borrego, and the directors of the branch of Castilla-Leon, Alicia Garcia, Extremadura, which will host the next meeting of interior regions, Victor Gerardo's Moral, Madrid, Ana Isabel Marino, and the CEOs of Tourism La Rioja, Monica Figuerola, Aragon, Elena Allúe, and representing Exceltur (Alliance for Tourism Excellence), his vice president Jose Luis Zoreda.


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