London, UK, March 13, 2013 - Adopting a robust and engaging social media strategy to include a range of new technologies and networks is a must for brands wanting to drive engagement. However, ensuring the business utilises the tools most relevant to its target audience is a fundamental tactic in meeting strategic objectives, says integrated PR, SEO and social media agency Punch Communications.

Over recent years, creative tools and channels such as Instagram, Vine, Pinterest and Audioboo have changed the way brands and consumers interact on social media, providing further opportunity to integrate imaginative initiatives into social campaigns. However, with the breadth of choice available, it is more important than ever for marketing managers to understand which platforms are the most relevant to the audiences they wish to engage.

Furthermore, certain platforms and tools are more suited to particular industries or sectors. For example, Google+ is well-matched to technology brands as its user base is particularly tech savvy, whilst a social sound platform, like Audioboo, may suit a brand that can offer ‘how to’ or ‘behind the scenes’ sound clips. Pinterest, a popular sharing site may not be suitable for a company that offers services rather than products.

Pete Goold, managing director of integrated PR, social media and SEO agency Punch Communications, comments: “Adopting a new social platform or associated application is not a commitment that brands should take lightly as audience research, strategic implementation and the necessary resources to maintain activity are all required. Brands have more choice than ever, so it is crucial they select the tools and platforms that will drive the engagement they desire and ultimately provide a return on their investment.

“Although Pinterest was launched last year, it is only now we are seeing the platform being used more widely by businesses. It has taken a large number of users and nearly a year for brands to research and adopt successful engagement strategies, and the recent launch of Vine, a micro-video sharing application, should be no different. Brands should be cautious of rushing into creating strategies for this, or any, new tool or platform, before they are sure it can be integrated with their current approach creatively and beneficially.”

Punch Communications is unique in its approach to PR, SEO and social media, offering integrated services across all areas and setting itself aside from other PR companies. For more information about the services Punch offers and to find out how it could benefit your business, please visit www.punchcomms.com or call 01858 411 600.

Press Contact:
Kirsty Shaw
Punch Communications
The Arc Harborough Road Lubenham Market Harborough LE16 9SZ
01858411600
[email protected]
http://www.Punchcomms.com