Once upon a time, a wise man said, “An idea big or small is valuable, if and only if it is implemented.” Though all our ideas may not be successful, yet we cannot discount the fact that the efforts and dedication behind the implementation takes us closer to our ultimate objective.
We all live in a world where innovative ideas are gracefully embraced, since the greed to experiment and succeed is what we all thrive on.
The IIHT centre in Lucknow executed once such unique branding ideas this year. They targeted a very popular eatery ‘Goli Vadapav’, which is located in an area that is a frequent hangout for
IIHT’s target audience. According to this affiliation, Goli Vadapav at Lucknow had to use napkins that were printed by IIHT Lucknow centre for branding.
These tissue papers were designed to attract the youth’s attention; the first set showcased the developments and changes that the IT industry was witnessing then. The second set of tissues was printed with details of IT programmes that are offered at IIHT. These napkins were also distributed in college canteens, at eateries outside colleges and other eating joints which are often treaded by students.
All the napkins had an IIHT logo printed on it, along with the address and the contact details of the IIHT Lucknow centre. Such initiatives are highly appreciated; together we will build a strong image of IIHT and rise.
- IIHT Team