Living in the digital era, customers are in full control of the content they wish to deplete. Enterprising marketers tried studying consumer manners and started sending marketing elements that were tailor-made for the consumer.

This trend called consumer data mining and steered to a controversial case. This ensued in some undesirable negative PR and led to a course improvement where marketers noticed at more subtle paths to advertise their catalog.

Beginning of Business Storytelling:

Initially, the modification was organic. At a time, people finally began to understand the power of using a story to make customers visit them rather than using backhanded methods to shove products down their throats. And then came the pioneers who rightfully observed the defeating formula and began training their peers in the art of storytelling.

The business storyteller method has been a hit or a miss for several brands, but that doesn’t require to be the case with your brand. By framing stories with a positive purpose, you can however attach your audience in an effective way.

Customer Stories:
On Land Rover’s 70th anniversary, the organization published a video that gave us a glimpse into the day-to-day hardships the citizens endured while moving rations and people between two villages in the remote Himalayas.

Sweeping dramatic shots of the Himalayas are spliced between shots of Land Rovers plodding through what can only be named the most hazardous roads in the world. The drivers are unfazed by the risky driving conditions. They place complete trust in Land Rovers and have been committed for more than 40 years.

This is a prime example of customer business storyteller. When your brand has an optimistic influence on people, they’ll come out with a positive appreciation themselves. Building a brand impression this way is ensured to last.

Origin Stories:
From wallpaper cleaner to the universal toy, the story of Play-Doh. The putty was originally traded as a wallpaper cleaner as homes dried with coal would leave a layer of soot debris on the wallpaper. Kutol, the organization behind the putty, noticed that several instructors were using their products in classrooms to build prototypes.

This spurred a new life into a striving company. After eliminating the detergent from their compound, adding rare different colors, some fresh scents, and rebranding themselves as a children’s toy dealer, they disclosed the product we now recognize as Play-Doh.

This story explains that the origin of your product will go a highway into solidifying your brand into the customer’s mind. People often remember fascinating stories even if they don’t utilize the product themselves. This assists in keeping the brand memory alive.

Event Stories:
Inaugurating every product with over-the-top stunts has been several companies’ Operandi since they began. The Scottish craft beer giant put impressive content to endure in the cutthroat UK beer industry, investing in their own online streaming service and establishing huge hype around all their products.

Placing themselves as punk brewers, these companies made announcements by driving a tank through the streets of London to increase awareness about their crowdfunding scheme. Reaching all beer fanatics to invest in them with such stunts has worked well for many companies.

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