Market Reports on China presents the report, on “Beer in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues.

Young people, specifically millennials, tend to get the attention of beer manufacturers as it is considered they will be the main growth engine over the forecast period. For sustained volume growth, brewery companies have been forced to develop high-quality marketing strategies to appeal to the younger generation and boost volume sales. GBO Anheuser-Busch InBev has been always at the forefront of marketing innovation. For example, it held or sponsored multiple music festivals and cooperated with

Beer in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Strategic Direction
Key Facts
Operating Environment
Contraband/parallel Trade
Duty-free

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