Consumer electronics (http://www.marketreportsonchina.com/consumer-goods-market-research-reports-14850/consumer-electronics-china2.html) saw retail volume growth throughout the review period. This was linked to the strong emergence of wearable electronics and OLED TVs. However, certain categories, including computers and peripherals, in-car entertainment, video players and home audio and cinema, suffered retail volume declines in 2017, which can be attributed to economic slowdown, saturation, longer replacement cycles and an ongoing shift towards the smartphone as an all-in-one device.

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Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary
Key Trends and Developments
Slowing Economy
Market Data
Sources
Strategic Direction
Key Facts
Company Background
Internet Strategy
Private Label

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