What is Search Engine Optimization?

Search Engine optimization is the process which is used for improving the visibility of website on organic search engine result page (SERPs). It will receive the more visitors from the search engine users and in the search engine list the site appears more frequently. Different kind of search may targeted by SEO, including academic search, video search, image search, news search and local search.

According to the internet marketing strategy, SEO considers keyword type into search engines, the actual search term, how search engine works, and what people search for and by their targeted audience which search engines are preferred. Inbound links or to increase the number of back link promoting a site is the tactic of SEO.

Types of SEO:

There are three types of SEO

1.) White Hat SEO

It follows the rules of search engine and accordance with the title ensures that the posted article is our own, visitors will see it or in search engines this will increase the ranking.

2.) Black Hat SEO

It is opposite technique of White Hat SEO, in search engines which is trying to improve website ranking. In ways breaking the scatter machine or cheating are not allowed to search engines.

Some Black Hat techniques are:

On other peoples website make comment Spamming
Livestock link
Links and Hiding text
Cloaked pages and Doorway
Keyword stuffing
3.) Grey Hat SEO

It is a technique that may be combine the two or the second technique above does not the fully use. This is also the transformation from black to white or from white to black.

Methods

Getting Indexed

For their algorithmic search results the leading search engines use crawlers to find the page such as Yahoo, Google and Bing. DMOZ and Yahoo both the major directory require human editorial review and manual submission. For created an XML Sitemap feed Google offers the Google Webmaster Tools and ensuring for all the pages are found submitted for free.

Preventing Crawling

In the screen index to avoid undesirable content, in the root directory of the domain directories through the standard robots.txt file webmaster can instruct spiders not to crawl certain directories or files. By using a Meta tag specific to robots from a search engine database a page can be explicitly excluded.

Increasing Prominence

Within the search results the performance of a webpage can be increased by the variety of Methods. Cross linking of the same website between the pages to provide more links may improve its visibility. Includes frequently searched keyword phrase writing the content, to increase the traffic a wide variety of search query will tend. To improve the relevancy of a site’s search listing adding relevant keywords including meta description and the title tag, will tends to increase the traffic and the relevancy of a site’s search listings.