In addition to this, sheet face masks also help in improving uneven skin tone and also offers hydration and brightening benefits.

The sheet face mask market report provides an analysis for the period from 2016 to 2023, where 2018 to 2023 is the forecast period, while 2017 is the base year. This report on sheet face mask covers an in-depth analysis of the market including statistical and subjective data points, along with the key market drivers and opportunities & restraints that have positive or negative effects on the overall global market. An exclusive coverage has been provided for market drivers and challenges & opportunities for a country-level market in the respective regional segments. The report comprises a competitive analysis of the key players functioning in the market and covers in-depth data related to the competitive landscape of the market and recent strategies & products that will assist or affect the market in the coming years.

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The global sheet face mask has been segmented on the basis of different product type, category type, and distribution channel. On the basis of different product types, the market has been segmented into non-woven, hydrogel, cotton, and bio-cellulose. On the basis of different category types, the market is segmented into premium sheet masks and mass sheet masks. By different distribution channels, the market has been segmented into online channel and offline channel. The offline channel has been further segregated into hypermarkets, specialty stores, and others.

The non-woven segment accounted for a significant market share in 2018
By different product types, the non-woven segment accounted for a significant market share in 2018 and is expected to display a similar trend in the coming years.
Non-woven fabric consists of a loutish texture that feels like paper. Non-woven sheet face masks are considered to be cost-effective and hence, they have been widely adopted by the women population in recent years.

However, the demand for cotton fabric has been high, as it is soft and it has breathable properties. In addition to this, it also has better absorption features. Thus, cotton fabric sheet masks are expected to witness the fastest growth during the forecast period.

The online segment is expected to witness the fastest growth during the forecast period

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In terms of different distribution channels, the online segment is expected to witness the fastest growth during the forecast period. Several companies such as Sephora have taken initiatives for the expansion of online retail in order to grab the attention of a greater number of customers. Moreover, the presence of several options in online stores is resulting in the growth of the online channel during the forecast period. However, the offline channel dominated the market in 2018 and is expected to display a similar trend in the coming years.

The Asia-Pacific region is expected to witness the fastest growth during the forecast period

In terms of region-wise study, the market for Asia-pacific is expected to grow at a rapid pace, as countries in this region such as Japan, China, and India are the major market for sheet face masks. In the Asia-Pacific region, China and South Korea are some of the major countries that are fuelling the growth of sheet face masks market. Changes in customer lifestyle and increasing purchasing power are the factors that drive the use of personal care and beauty products, which ultimately leads to the growth of the sheet face mask market in these regions.

However, Europe dominated the market in 2018 and is expected to display a similar trend in the coming years. A rise in the population of working women, increasing awareness about advanced and new facial masks, and a growing aging population are propelling the growth of the sheet face masks market in Europe.

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The major players operating in the global sheet face mask market are Boss Biological Technique Ltd, Sephora, Lancome Paris, Kracie Holdings, BioRepublic Skin Care, Yunos Co. Ltd. Es Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, The face shop, and others. The players have stepped up new product innovations and new product launches, in order to gain more attention from customers. Moreover, the market growth is attributed to strategic mergers & acquisitions, geographical expansions, and joint ventures & partnerships, which help ensure the long-term sustenance in the market.

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