The corporate sector is currently undergoing a considerable increase in the stringency of its rules, a fact that has led to the emergence of countless business and law consulting firms that now have the essential role of providing assistance in all the bureaucratic aspects of a company’s activity. Probably one of the most commonly requested services from these firms is that concerning the trademark search and trademarks register. This is probably due to the fact that the protection of the intellectual property law is a brand’s most valuable ally on the markets that are booming with products and services.

There are many rules and procedures that govern the trademark register, as simple as the act of registering your brand may seem. These range from describing your mark, the trademark search to the trademark registration application, along with various classifications and descriptions of your goods and services. Collaborating with the law firms that are currently working in the field may prove to be the sole guarantee for a 100% legally available trademark and a complete protection during trademark litigation lawsuits, based in large measure on a thorough research and classification made beforehand.

The first step that these trademark law firms will make in guaranteeing you the legal protection of the intellectual property rights will be that of classifying your products and services according to an international classification system based on 45 categories. Depending on the type of application you choose to submit after your trademark search, with the TEAS application being the regular one, you may be required to create your own description of your products and services according to the specifications of this international classification system and attach it to the US Patent and Trademark application form.

For each class you choose, there are certain fees that you need to pay, having the possibility of selecting multiple classes in which to register, provided that you also pay a multiplied fee. In order to reduce costs, an aspect that will be of great interest, especially if you own a newly-founded company, at first you can opt for a limited number of classes, and as your business progresses, you will have the opportunity of completing the number of classes in the future, as long as there’s no other similar trademark registered in the past time for the same class.
Although the trademark register has known this development in the last years mainly as a consequence of expanding corporations that enter into a continuous competition with each other, and require for this reason all the legal tools available for protecting their cause, it is not to say that trademark registration isn’t valuable for small businesses as well. If you have created a unique product or service, and wish to successfully and securely implement it as to have a competitive edge over other companies in the same market, than the protection of trademarks is a vital requirement.
The process of trademark search http://us.trademarkdirect.com and trademarks register http://us.trademarkdirect.com is a crucial contributor for your company’s image in the national and international market, assuring the quality of your products and services, as well as your customers’ goodwill