Courtney hosted a small event to announce her new journey. Addressing a gathering, she spoke at length about her passion about flowers and the specialties about her service. “My collections are always fresh, that’s the underlying feature of my flower arrangement and delivery. I work with locally grown flowers and that explains why they look and smell so fresh. I base my selection on season, event, current trends and whatever catches fancy to my imagination. Through my online wing, I want to make you aware that natural daily blooms beauty can be available at cheaper price, contrary to your belief that locally-grown fresh flowers are always expensive”.

Usually in Australia, flowers, available in supermarkets, come from Asia, Africa and South America. They are attractive and cheap. But the major drawback of them, as Courtney points out, is the flowers are stale for many days (one week or so). It means there is a good space of time between “when they are delivered and arranged for display”. What is more, they are hastily decorated and wrapped in a poor plastic or cellophane paper, which is something any creative individual and whoever has refined taste like Courtney can’t tolerate. “I have wanted to draw attention of people to the fact that if you have a well-decorated and fresh daily blooms flower arrangement at your home or in workplace, it will spread more charm than the artificial or stale bouquet”, Courtney added.

It is her passion in flower arrangement what has driven her from corporate world to the field where she is now. She claims to offer customized, cheap and innovatively decorated bloom in rhyme with one’s personal choice and tone of celebration. “Flowers express your feeling. Every flower has its own significance. White stands for peace whereas red roses are symbolic of passion and love. I cull flowers and arrange according to occasions. As I have already told, I always stress on seasonal flowers, so you won’t get Christmas Lilies in June. I always conform to simplicity and always take care that a particular and innovative style of Melbourne florist daily blooms is delivered every day. There is no question of carrying old stocks as ‘fresh and beautiful’ is what I always have an affinity to”.

Courtney is a Melbourne-based tourist. She started her career in corporate field but then decided to follow her call to flower decoration. It is a subject she has been passionate about from her formative years, thanks to her mother. These days, she is busy running her own online flower decoration shop. She loves to work with locally-grown fresh and seasonal flowers and innovative decoration and simplicity is her signature style.