information about SEO.

SEO- SEARCH ENGINE OPTIMIZATION.

SEO stands for “search engine optimization.” It’s the process of optimizing your webpages to rank higher in the search results on Google and other search engines. SEO is commonly referred to as a “free” way to gain website traffic

designing and developing a website to rank well in search engine results.

improving the volume and quality of traffic to a website from search engines.

marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEO, it is essential that you understand how search engines work.
TYPES OF SEO

WHITE HAT SEO.
In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

BLACK HAT SEO.
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

TECHNICAL SEO.
Technical SEO refers to website and server optimizations that make it easy for search engines to crawl and index content. The foundation of a search engine strategy starts with Technical SEO.

IMORTANCE OF SEO.
The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

SCOPE OF SEO
Scope of SEO? Digital marketing is a collection of various topics like SMM, SEM, Email Marketing, Influencer Marketing, Content Marketing and Affiliate Marketing. Above all this, SEO is the king of digital marketing in terms of career scope and importance in digital marketing activities.

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