27th August 2020, Hyderabad: Safira (www.safirabeds.com) is a Hyderabad based company that provides high quality mattresses at very affordable rates to clients across the country. The best part is that it offers the service of ‘build your own mattresses’ for selling custom mattress online.

Safira was created with the sole objective of providing people of India, premium mattresses at highly affordable rates. The word Safira means Sapphire in several Indo-Aryan languages which is a precious stone symbolizing the premium feel of both the stones and the mattresses.

The family of the founder of the company has been actively engaging in the business of trading pure and high-quality foam ever since foam-based products entered the market itself. The future of the company was destined upon some trends in the market. These trends included abundant knowledge of materials in the industry, knowledge of fraud in the mattress industry and the rise of online shopping and e-commerce.
The agenda of the company has always been to strike a balance between the manufacturer and consumer. Because of this, they buck the trend in the mattress game by offering relatively inexpensive, 100% handmade, super luxury mattresses.

Provision of such products and services could be made possible only by doing exhaustive research and homework such as reading lots of scientific journal articles. This involved lots of trial and error like the very popular experience of sleeping and trying out a bunch of amazing mattresses. Such efforts and hard work has gone into creation of a transparent and honest company called as Safira.

The idea behind Safira is that there is no way that a high- quality mattress should cost so much as in the current market. They disagree with the amount charged traditionally and conventionally by other companies. After devoting much time to R&D and observing how customers react to obscene prices, the company found that making a high-quality mattress could prove to be possible and affordable for the masses, while offering maximum comfort.

The company team has a collective experience of over 50 years. They are brilliant craftsmen who assure you several things. Products are made of high quality, authentic foam that endures for a long time. The mattresses have suitable density which adapts to your body shape for long lasting comfort. They are 50% cost-effective compared to competing, well established brands. As such, they are reputed to offer best custom mattress in Hyderabad.

At this website, you can purchase either pre-configured mattresses or you can order a personalized mattress by customizing as per shape, material and size. The store also features pillows of various materials and sizes which cater to varying needs.

Besides mattresses and pillows, the company makes sofa cum beds. These are created totally from foam, making it easier and lighter to move about.
Another special product of the company is bed for your beloved pests. Because every pet is unique there are no pre-configured options available and beds will be created as per demand or request.

ABOUT THE COMPANY: Safira (www.safirabeds.com) is a company based in Hyderabad which makes and sells top quality mattresses across the country at highly affordable rates. They offer the service of ‘make you own bed’. Besides beds, they make pillows, sofa cum beds and pet’s beds, all made of foam.