What is podcast?

Have you ever heard a radio broadcast? Assume that you like a show and you hear it every day. You have to be present to hear that broadcast on the specific time. If you couldn’t manage, you missed it and then you wish I could record it and hear it later. Podcasts are those recorded form of broadcasts that you can save in your audio device and listen later on. You can get radio podcast and hear it later without having to choose from work and your program. This is the power of podcasting.

How it works?

Podcasts are simple audio files that can contain any content recorded through any recording device including a smart phone recorder. This file needs to get converted in mp3 format and upload to a server. This can be done with some easily available software without having any expertise. Users can download them as mp3 files and listen to their convenience.

Where to use?

Podcasts can be used in many purposes. These are personal messages that can be sent to any person or group of people on selective basis to share information with them. While reading something can take time and feel boring, podcasts can be listened anytime without having to stick on it.

Podcast for marketing

Podcasts are used for marketing purpose. Companies attach their podcast messages on their social pages or websites so readers can download them and hear at their convenience. Readers may overlook some information as they don’t want to read long paragraphs but they may like to listen to the audio when free. Marketers also use comedy podcasts for getting attention of audience. The best thing about podcast marketing is cost efficiency. Cost of making a podcast and uploading it is very less hence it is one of the low cost ways of marketing that no marketer would like to miss.

Radio podcast

Radio podcasts are used to avail the radio lovers with their favorite programs. As many people can’t find time to hear their favorite programs on radio, they have to miss the show. Podcasts can help them listen this show later on all they have to do is record the content or find a website that avails radio podcast.

Learning through podcasts

The best way of learning a language is practicing it again and again. Apart from other subjects, language subjects can best be taught with podcasts. There can be podcasts with different subjects including comedy podcasts to make the learning interesting for the foreign language learners. They work very effective for those who are self learners and have no source of conversation with others.

There are many ways of using podcast. It saves time and money and quite portable to carry your message anywhere you go.