Ananda, the leading manufacturer of pure milk products in India, has come forward to support individual farmers in buying cattle in collaboration with top PSU banks. They will be helping the farmers in getting a loan for buying cattle. They are also planning to help the farmers to set up advanced dairy farms, and provide employment opportunities for farmers, in coming days. Farmers and individuals can take advantage of the financial assistance, being provided by Ananda.

As the products of livestock make a major contribution in their overall income, Ananda is helping the poor farmers by giving them loans for cattle breeding.

Commenting at the launch of this initiative, Mr. R. S. Dixit, CMD, Ananda, said,“After numerous attempts with various leading institutions, we are now able to provide loans to farmers for cattle breeding with the help of PSU banks…… We want to help them in buying livestock for their bread and butter.”

About Ananda

Ananda is one of the largest pure milk producers in India. It provides a sustainable supply of fresh, pure and nutritious products directly from the farm to the end consumers. They focus on changing consumers’ lifestyle by employing advanced milk production technology to deliver fresh and pure milk products.