Uttar Pradesh, India, 21 February 2018:Ananda, a leadingdairy and dairy products manufacturer, in the background of the UP Investor’s Summit 2018, announced an investment of Rs. 500 crore in the state of Uttar Pradesh (UP). Determined to take high quality dairy products closer to consumers, this move follows the company’s growing focus on strengthening its network in North India.

Having built an enduring relationship with the state, Ananda Dairy will be taking its commitment a step further in UP by setting up a new dairy manufacturing unit, alongside building capacity for its existing assets and distribution centers in the state.A strategy pivoted on growing by empowering local communities will also see Ananda investing in capacity building in the state to reachover200,000 farmers in 5,000 villages for milk procurement and supply of dairy products to consumers. With this expansion, the company is expecting to generate over 1500 new employment opportunities, involving the local farming community.

Along with the new manufacturing unit, the company is set to:
• Creating a new facility to expandits existing manufacturing setup at various locations
• Strengthening themilk procurement process for Anandafor milk that is purchased from farmers from across Uttar Pradesh
• Developing a comprehensive system for dairy distribution by setting uprequisite cold storage and increasing the number of retail outlets

The company is currently eyeing a bigger share of the dairy and dairy product market in India as this investment comes as a key initiative to fulfill the company’s projected turnover of INR 1,500 crore by the end of FY18, and the target of an overall growth of 30% with Ananda’s Company Owned Company Operated (COCO)retailoutlets.

Celebrating the occasion, Mr. R. S. Dixit, Chairman, Ananda Groupsaid: “Today we are honored to build upon our legacy in the state where Ananda Dairy began its journey. The vision to deliver the best and most nutritious dairy produce to consumers drives us to ensure quality conscious growth. Meanwhile, our trusted relationship with the community which has contributed to the Ananda journey gives us the belief to invest in building a robust network in the state of Uttar Pradesh. This investment of Rs. 500 crore is a testimony to our commitment to aiding the growth of milk production and supply whilst ensuring industry growth and employment generation, and giving unhindered access to our wide range of dairy produce for our consumers to choose from.”

Following this investment, Anandawill dedicate efforts towards creating a seamless procurement and retail network to maximize its capacity in UP, and to enable the local farmers in the state to derive benefit from its widened reach. Further, consumers across the state will be able to access entire fresh and wide dairy produce range of over 75 products, including confectionary and bakery items for them to purchase.