According to a new market research report, “Polyvinyl Alcohol (PVA) Films Market - Global Trends & Forecasts (2011 - 2016)”, published by MarketsandMarkets (www.marketsandmarkets.com), estimated the consumption of PVA film in water soluble applications such as detergent packaging, laundry bags, agrochemical packaging to be 15.8 thousand metric tons for 2011. For the same year, the PVA film consumption in polarizer production was estimated to be 225 million square meters.
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Key content of this market:
The report divides polyvinyl alcohol films market by water soluble and polarizer applications. Polarizer film is produced using PVA film and TAC film as raw material. Majority of polarizer film is consumed in LCD panels and a small percentage (around 5.5%) goes for sunglasses, optical filters, etc. PVA film used in LCD-based polarizer is only manufactured by Kuraray (Japan) and Nippon Gohsei (Japan). Kuraray is the largest manufacturer with 71% production share in 2011. There are other manufacturers too, such as MonoSol (U.S.) but supply is largely for optical lenses, sunglasses polarizer film, etc.
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Polyvinyl alcohol (PVA) film is widely used for packaging and production of polarizer film. Polyvinyl alcohol films is a water soluble biodegradable film and facilitates water soluble small dose packaging of detergents, water treatment chemicals, agrochemicals, and dyes. Those small water soluble doses provides ease-of-use and avoid human contact from the inside material. Apart from packaging applications, the Polyvinyl alcohol film is also used for laundry bags and embroidery applications where the film is used as water soluble film.

PVA film is a water soluble film made from polyvinyl alcohol resins. Due to its water soluble property, it is widely used for water soluble small dose packaging such as detergent, agrochemical, water treatment chemical, and dyes. Apart from packaging its water soluble property facilitates PVA film consumption in embroidery and laundry bag manufacturing. The film has another unique property viz. polarization which makes it an essential raw material for polarizer film used in liquid crystal display (LCD) panels, lenses, optical filters, etc.
For water soluble applications, North America is the largest consumer of PVA film where majority of film used for detergent packaging. U.S-based manufacturer MonoSol LLC is the largest supplier with production facilities in U.S. and U.K. Asia-Pacific region, dominated by China and Japan, is the largest exporter in PVA films market and 60% of its PVA film goes to other regions such as North America, West Europe, East Europe, and South America.
Asia-Pacific is the largest producer and North America is the largest consumer of Polyvinyl alcohol films for water soluble applications. In 2011, estimated production share of Asia-Pacific was 60% while consumption share of North America was 34%. From growth perspective, Asia-Pacific is the most essential market since the region has highest growth rate of PVA film consumption for next five years. Majority of Polyvinyl alcohol film is consumed for detergent and agrochemical packaging. For detergent packaging, North America is the largest market while for agrochemical packaging Asia Pacific has the largest consumption share.
The Polyvinyl alcohol films market by geography includes market for U.S., Canada, Mexico, Brazil, Argentina, Chile, Uruguay, U.K., France, Germany, Spain, Italy, Russia, Poland, and Ukraine. For polarizer used PVA film, the markets covered are South Korea, Japan, Taiwan, and China. The report also covers recommendations based on expert interviews, analysis, and secondary findings.