Market Overview

Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of minerals water with various fruit juices concentration.

The global flavored and functional water market is estimated to account for US$ 36,708 Mn in terms of value by the end of 2019.

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Market Dynamics

Increasing international trade of such beverages coupled with the expansion of the food and beverage industry is projected to serve major growth opportunities over the forecast period. Growing awareness regarding the health benefits of such healthy drinks is propelling demand for flavored and functional water. Moreover, the rising prevalence of vitamin deficiency disease among consumers is further expected to augment the market growth of flavored and functional water.

Rapid urbanization coupled with the increasing adoption of healthy lifestyle among urban people thereby increasing preference for flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050.

Detailed Segmentation:

Global flavored and functional water Market, By Products:

Flavored Water

Functional Water

Global flavored and functional water Market, By Region:

North America

U.S.

By Products:

Flavored Water

Functional Water


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