The US sports and fitness nutrition industry has witnessed significant growth in recent years due to hectic lifestyle and renewed attention towards physical fitness. In US, the sports and fitness nutrition market is growing steadily as majority of American populace, apart from athletes and fitness enthusiasts, are now embracing the healthier and fitter lifestyle. Owing to these factors, the US sports and fitness nutrition market is expected to grow at a CAGR of around 6%, during the forecasted period of 2017-2022.

According to our latest research report, “US Sports and Fitness Nutrition Market Outlook 2022”, the rising stress level and the increasing physical health related issues are pushing the American population towards attaining a healthier lifestyle. Fitness and weight loss management have been gaining focus due to rise in obesity, bust schedule and unhealthy eating habits in the country.

The US market is one of the most lucrative for the sports and fitness nutrition products. With the will to spend premium on nutrient-rich products, the population continues to adopt healthy lifestyle along with nutritious products. Also, increased concentration on women centric products to increase their nutritional intake and the rising youth population is boosting the growth of the nutritional supplement industry.

Recently, Vitamin Packs, nutrition, health and wellness companies announced its launch in spring to simplify and personalize the vitamin and supplement experience for consumers. Also, Power bar, an energy bar brand, launched a new line of plant-derived protein bars, aiming at to evolving the product portfolio to meet the needs of athletic population in US. Further, with rising emphasis on health and nutrition, US based beverages companies like Dr Pepper Snapple Group and Monster Beverage are also experimenting with their product portfolio with innovative beverages that offer reduced calories and better nutrition. Such activities are set to upsurge a huge demand for sports and fitness nutritional supplements industry in US in the coming years.

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