The evolution in dietary habits among Indian populace is witnessing change in the food and beverage industry. The probiotics product industry is emerging as one of the potential markets owing to factors such as changing food consumption patterns, growing health concerns among consumers especially among the youth, and rising disposable income.

At present dairy industry in the country has embraced the use of Probiotics in its products. While the industry is catering at large towards dairy segment, dietary supplements and drugs are also contributing towards the industry growth that is growing at a CAGR of around 21% during the period of 2017 to 2022 as per RNCOS analysis.

While highlighting the potential of the industry, Shushmul Maheshwari, CEO – RNCOS said, “India offers immense opportunities to both domestic as well as international players operating in the probiotics market in the country. The increasing trend for fortified food and growing incidences of lifestyle oriented diseases such as diabetes would continue driving the probiotics industry in the future.”

According to RNCOS, there lies an untapped opportunity for players operating in dairy industry as the Probiotic products in the country has been launched by major players such as Amul, Mother Dairy etc. whereas other players with significant share in the industry has low or no presence in Probiotics product.

The changing industrial trend and inclination towards healthy lifestyle would continue the demand of probiotic product. While the industry is segmented under three broad categories, the country is witnessing increase in the investments from international and domestic players in food and beverage industry.

With more than a decade of experience in Food and beverages industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.

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ABOUT RNCOS

RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.