SEO is undoubtedly the most cost-effective and proven method to promote the brand, creates the appealing online reputation, and rule over the internet. It becomes the most common trend today as the majority of the website owners have realized its importance and benefits for the growth of businesses. With the rapidly increasing demand for SEO, many companies have popped up giving the impractical commitments. You can access the long list of digital marketing companies that calls them the master of SEO but not all are trustworthy.

There are many companies or agencies in the market that work only for their own profitability and use client’s business just to grow their presence. Avoid the scams by choosing the reliable company to make your investment for the good outcome. The following are the SEO claims about natural search results. Don’t avail the services from a company that makes these false promises:

1. Guaranteed first page ranking in 24 hours

This is the main false commitment SEO companies give today. They promise to offer the guaranteed first page ranking not in some days but in a single day that is never possible to happen. Google has its own way of working that includes crawling, indexing, etc and some algorithms which have important guidelines to follow by the webmaster.

There are many ranking factors such as backlinks, content management, domain age, and more that needs to understand completely and implemented in a right way without breaching the policies of Google. Numerous tactics need to be used such as directory submission, social bookmarking, article marketing, press release submission, etc that is not possible to do in one day. Google takes time in analyzing the website, checking the quality of content, links, and do indexing so beware of the experts that claim to offer 24 hours guaranteed ranking.

2. Offer for free trial services

Search engine optimization is a time-consuming process that needs the use of several avant-garde techniques and keeping eye on regular updates. So, a top company never offers the free trial or services and work day and night with dedication just to provide the no-cost services. It is recommended not to give the website access to experts who are not 100% trustworthy.

3. Money back guarantee or lowest pricing

As already mentioned in the above topic, SEO consumes lots of work and efforts when done correctly and efficiently so it sounds strange when a company offers them at an extremely lowest price. The experts who work day and night putting all the possible efforts are confident about their results. Money back guarantee is provided by those who’re not so confident about their skills and outcome.

4. Submission for large numbers of search engines

There is not a single person who uses hundreds of different search engines to search the content or any other thing. So, it is a false commitment to do the submission of a website for numbers of search engines. A person hardly uses 3 to 4 search engines. Google, Bing, and Yahoo are used by more than 90% of the online users across the world hence getting the ranking on these is more beneficial. Therefore, focus on getting your site indexed on these three search engines.

5. Complete knowledge of Google algorithm working

Google is that vast term which is very hard to understand completely. It has the complicated working process in which several updates occur many times say more than 500 times in a year. It never shares the information about what new changes are going to do at the next moment. SEO professionals need to gather the information after doing the in-depth research that helps only to know what the latest update is all about, they cannot understand it fully from the deep.

6. Google certified experts or have good links with Google

Not all the companies have connections with Google or any other search engine. Even the companies that have any kind of link or partnership with Google, it is not necessary that they’ve complete information about the every moment. The connectivity does not show any association with the SEO, PPC, SMM or other digital marketing services. Hence, if any company is telling you they are Google certified or partner, it is not 100% true that they’ve good knowledge of SEO and are highly trustworthy.

7. Secret SEO strategies and secret formula

Google has some definite strategies and tactics for better SEO that are common for all webmasters. There is no secret key to achieving the top ranking, boost the traffic, enhance the sales, and generate more leads. So, if anybody is saying you that they are equipped with some specific secret tool or strategy, it means they’re using the black hat SEO or any other unethical ways that never provides the organic ranking.

If you’re a website owner and searching for the reliable SEO Company then try to avoid these seven scams in order to ensure you don’t make fool by anyone. It helps you to spend the money for the right work and get the organic ranking.