The European fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Potential awareness regarding the health benefits of non-alcoholic beer, primarily in adults is the major factor for market growth. A dynamic shift in consumer behavior has been reported in the region, as European consumers are moving towards low alcohol content brands. Most of the European countries witnessed a decline in per capita alcohol consumption, which include the UK, Belgium, Ireland, Switzerland, Ireland, Italy, and France. Despite the decline in alcohol consumption, European consumers are spending more on alcohol. Increasing shifts towards low- or alcohol-free alternatives are expected to be the major cause of rising spending on alcohol.

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Non-alcoholic beer contains natural ingredients including fruits and herbs that provide good taste. It contains potent antioxidant and vitamin B6, which enables to maintain health. Owing to the increasing demand for non-alcoholic beer, the number of microbreweries has doubled over the last five years, and the European Union (EU) has an estimated 9,500 breweries (Brewers of Europe 2018 edition). A considerable investment in specialty beers has also been reported in the region, with non- and lower-alcohol beers represented nearly 6% of the overall European beer market in 2017. Norwegian beer involves low alcohol, alcohol-free beer, and non-alcohol beers from 0.0% ABV to 2.7% alcohol by volume (ABV). This trend will likely continue to increase with the increasing number of non-drinker adults in the region, which in turn, is further creating significant scope for the market growth.

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Scope of the European Fruit Beer Market

Market Coverage

The market number available for 2019-2026
Base year- 2019
Forecast period- 2020-2026
Segment Covered- By Flavor and Distribution Channel
Countries Covered- UK, Germany, France, Spain, Italy, and Rest of Europe
Competitive Landscape- Anheuser-Busch InBev, Heineken N.V., St Peter’s Brewery Co., Ltd., and Carlsberg Breweries A/S.

Key Developments in the European Fruit Beer Market

In January 2020, Heineken launched Strongbow Dark Fruit, 0.5 ABV. It offers a refreshing and fruity flavor and features absolutely no artificial flavors and colors. The beer in single 330 ml bottles is available in Tesco with a Recommended Retail Price (RRP) of nearly $1.5 per bottle. The company declared that it would launch Strongbow Dark Fruit 0.5% x4 330ml pack nationally across multiple retailers from March 2020.
In March 2019, Lion Pty Ltd. acquired UK craft brewer, Magic Rock Brewing Co. Lion is continuing their approach to capital investment in the global markets to fulfill the demand for craft beer. This acquisition will enable Lion to invest in building its premium brands and to enhance its presence in the UK market.

Key questions addressed by the report

What is the market growth rate?
Which segment/country dominates the market in the base year?
Which segment/country will project the fastest growth in the market?
How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from the pre-COVID forecast

o Most affected region/segment

Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?

European Fruit Beer Market-Segmentation

By Flavor

Peach
Raspberry
Apricot
Cherry
Apple
Blueberry
Others

By Distribution Channel

Online
Offline

European Fruit Beer Market– Segment by Region

Germany
UK
France
Spain
Italy
Rest of Europe

Company Profiles

Alphabet Brewing Co.
Anheuser-Busch InBev
Carlsberg Breweries A/S
Heineken N.V.
Jubel Ltd.
Krombacher International GmbH
Mahou San Miguel
Siren Craft Brew
St Peter's Brewery Co. Ltd.

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