If 7 out of 10 visitors are leaving withour taking any action that means that you are losing money. What does this have to do with cart abandonment email? Just bear with me, I’ll get there.

In order to find a solution for this problem, you have to get to the bottom of the next dilemma: why do visitors abandon their online shopping baskets? Why did they go through the trouble of searching, browsing, putting products or selecting services in their carts for nothing? Well, there are a lot of answers and the most obvious is that people nowadays tend to get distracted a lot more than a while ago. Their attention span decreased in the last 6 years from 12 to 8 seconds and that happened thanks to the smartphones revolution that began in 2000. That’s even lower than a goldfish, who has the ability to stay focused on one thing for...9 seconds!

Ok, as an online store owner or marketing specialist you’ll never be able to influence human’s attention span, but you can counter the negative effects of it with retargeting, a marketing automation tool. One of this marketing instrument’s features is cart abandonment email that can help you reconnect with those lost prospects that leave your website without purchasing anything and improve your conversion rate.

We have to be honest and say that you can’t blame only every day distractions from keeping those users to finish their orders. Other reasons for cart abandonment are unexpected costs that users find along the sale process; not being in the mood for shopping, only for browsing or just comparing prices. So price and timing are a huge deal when it comes to cart abandonment. You can use this information to create the best cart abandonment email ever and improve your conversion rate with retargeting.

But, before you get there, you can first try a live cart abandonment trigger, which is an instant personalized message that a user receives while browsing your website that offers a bonus or a discount to complete the order. Retargeting is the perfect way to better communicate with your potential clients, increase brand awareness, ROI and sales. If this doesn’t work, then you can go for the cart abandonment email trigger that will remind users what great products or services they left in their shopping carts and offer them discounts or free shipping or whatever else you want in order to convince them to buy then and there.

We have another retargeting feature up our sleeve: a SMS trigger. This is an excellent opportunity because people check their mobile phones very often these days and your messages can’t go unnoticed.

As an online entrepreneur, you need very efficient and economic ways to get in touch with your target audience. Retargeting is here to stay and it’s getting better every day. So, if you want to personalize your messages for your potential customers based on their browsing behavior and show them that you care about their wishes and needs, retargeting is the perfect and cost-effectively way to do it.