Retargeting is a marketing automation tool that uses audience segmentation to send personalized messages according to their user behavior. So retargeting is both a source of new and bright ideas for email marketing and an improvement for metrics such as open rate and conversion rate.
To use retargeting properly and increase your effectiveness in email marketing you have to know how to segment your website visitors and customize messages to suit their shopping interests. With this marketing automation software the open rate is 15% higher and the click rate is 55% higher that the non-segmented campaigns, in which you just send your prospects.

Through retargeting you get to know your customers better

Marketers have used segmentation for a long time, but retargeting based on user behavior is different. Classic visitor segmentation, based on age, location, preferred language or browsing device, informs us about several aspects of the potential client data base. With this kind of information provided by the website visitors we create user profiles for email marketing strategies. Knowing a little bit about your potential customers, it’s a solid start, but it doesn’t give you any idea of their buying intentions.
Retargeting helps you find out important pieces of information as they move through your website so you can better understand the consumer behavior and comply with those intentions. This email marketing software is at your service so you analyze and classify visitors and help them close the deal with personalizes offers and special discounts.

Keep an eye on people who browse

Retargeting is an email marketing software that allows you to divide consumers into separate groups and deliver exclusive content. You can send your personalized messages to people who are just browsing, because the simple fact that they are on your online store is relevant enough for initiating the selling process. Start a dialogue and ask their email address so you can later establish a connection. This way retargeting reduces bounce rate, which is a nightmare for the online businesses.

Follow the potential clients who abandon carts

Shopping cart abandonment is a huge problem for online retailers. A large number of people will exit before converting, but retargeting is a great marketing automation tool to recover those abandoned sessions. Create personalized content for those shoppers who demonstrate purchase intentions by viewing many product pages and then leave the website without adding items to their cart. Or send unique messages to those who abandon their shopping carts, according to the items they’ve left behind.
Encourage them to place the order by giving a purchase incentive, helpful reviews or inform them they will miss out a great deal that will soon expire. Don’t worry if a potential customer abandons a shopping cart during the checkout process. This is a strong indication that he is interested in your products or services. All you need to do it use retargeting to finalize the deal. Be creative and develop individual strategies for your customer base with our email marketing software.

Monitor purchasers and send them live or email triggers

Even purchasers need to be monitored, because marketing strategies don’t stop when the selling process has ended. Ask them for reviews after they have tried out your items or send triggered emails to ask them to resupply after a an appropriate period. If they later come back to your website thank them for their visit because they will surely appreciate the personalized attention.
Retargeting is a very powerful instrument when it is used correctly and it gives you a lot of creative resources for your email marketing strategies. Triggered emails are part of one of the most competent, relevant, productive, customized and active marketing channel. Through retargeting you can find a customer's pattern and increase the conversion rate based on personalized communication.