Many online shop owners and eCommerce entrepreneurs drive more than 30% of their sales revenue by using a retargeting software in their digital marketing strategy. If you own an online store and want to achieve the same results, you should take into consideration using a retargeting software to boost conversions and sales.

Since the concept of retargeting is a rather new digital marketing instrument, not many people know all the key advantages it can bring. Here are 3 of the most important but lesser-known benefits of a retargeting software:

1) Better segmented audiences on social media platforms such as Facebook

One of the key advantages of using a retargeting software is the possibility to automatically exclude the edged custom audiences on Facebook.

If you want to acquire more clients using Facebook ads, these type of customers should be excluded from your lists as your audience expands.

By properly segmenting your audiences, you ensure that your prospects are not engaged by messages that contain offers unappealing to them. This way, your ads will have maximum performances and will provide optimal results, by excluding those who may not be interested in clicking your ad.

2) Audience segmentation tailored to the needs and interests of your prospects

Another key advantage of using a retargeting software is the possibility to automatically create audience segments tailored to the interests of your prospects. More exactly, you can divide your subscribers into segments based on their reaction to your messages and engage them in a more personalized manner via email or other communication channels.

By integrating your retargeting software to Facebook Ads, your custom audiences can be created based on more specific criteria, so you can engage each type of prospect in an individual manner and boost the chances of converting them into customers.

For example, if you own an online shop that sells sports equipment, and a part of your audience is into soccer, by using a retargeting software you can create a specific custom audience segment to use on Facebook or other social media channels for your best soccer outfit deals of the month.

3) Behavioral targeting

One of the most innovative feature of a retargeting software is the behavioral targeting, which grants you the possibility to serve personalized ads to your prospects based on their browsing behavior.

Even if you own an online store in a niche market, the visitors that arrive on your website certainly have different personalities, spending habits, needs and interests. A very small part of them will make a purchase from their first visit, while others need to be persuaded with discounts or other advantages in order to be enticed to convert.

Accurate data about your visitors' browsing behavior is very important for the performances of your marketing campaigns. One of the key benefits of a retargeting software is that it offers you a detailed insight into your prospects' behavior, a feature that no other marketing instruments can offer.

A retargeting software helps you stand out from your competitors and helps you engage your prospects in an individual manner by sending them personalized messages to remind them of your products and services. Using a retargeting software, 26% of retargeted prospects will return to your website and make a purchase, which will significantly boost your conversion rate and online sales revenue.