(New York, 27.03.2019): According to a new Research on Global Markets report, Global Licensed Sports Merchandise Market is expected to reach a market size of USD 33.99 Bn and expand at a significant compound annual growth rate (CAGR) of 5.1%. By licensing the sports merchandise, the risks of production and sale counterfeit merchandise are brought under control.

According to the report, in 2018, sports good merchandising made up 10% of the global sports industry. Licensing reduces infringement of team and player trademarks to a great extent. Sports licensing and merchandising has made it easy for sports fans to purchase shirts, accessories and other supplies of their favorite sports team from a physical store or an online platform. The market for licensed sports merchandise is classified on the basis of products, distribution channel, and end-users.

Based on the product, the market is segmented into apparel, accessories, footwear, and others. The footwear segment is expected to expand at a CAGR of 5.4% during the 2018-2023 period, and occupy 42% of the market share. Manufacturers are offering innovative, cost-effective products to cater to the demands of fans looking for different styles and types of licensed footwear. The apparel segment is forecasted to account for 5.1% of the market share by 2023.

Based on the distribution channel, offline platforms such as departmental stores dominated the market with a 55% share in 2018. The online distribution channel occupied 34% of the market share and is anticipated to expand at a CAGR of 6.3% by 2023. Improving technology and social media campaigns are encouraging people to purchase licensed sports merchandise.

Based on the end-user, men’s category accounted for 58% of the market share while women’s category is expected to grow at a CAGR at 5.5%, during the 2018-2023 period. More manufacturers are creating apparels and accessories designed keeping women in mind due to the growing female sports fan base. The sale of women’s sports apparel has increased significantly in several countries.

Key highlights of this report:
1. A comprehensive overview of the global licensed sports merchandise market
2. Analysis of the market attractiveness and geography-wise market revenue in USD (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
3. Comprehensive analysis of the key global market drivers and challenges.
4. Segmentation of the global market for licensed sports merchandise based on types of products (apparel, footwear, accessories, and others) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
5. Segmentation of the global market for licensed sports merchandise based on distribution channels (offline distribution and online distribution) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
6. Segmentation of the global market for licensed sports merchandise based on end users (men, women, and children) - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), and key market observations
7. Analysis of the competitive landscape and profiles of the major players operating in the market.
8. Detailed analysis of the key trends, developments and major innovations in the market.


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