Research Nester published a report titled “Floor POP Display Market: Global Demand Analysis & Opportunity Outlook 2031” which delivers detailed overview of floor POP displays in terms of market segmentation by material type, sales channel, end user, and by region.

Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.

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The ad marketplace is growing at a robust rate and witnessing strong growth in ad spending. Global advertising spending was estimated to be approximately USD 700 billion in 2021. The growing expenditure on advertising and sales strategies is a key factor driving the growth of the global floor POP display market, which is estimated to generate a revenue of approximately USD 4 Billion by 2031 by growing at a CAGR of nearly 6% over the forecast period, i.e., 2022 – 2031. The fast-growing retail sector in such economies is also expected to provide significant opportunities for the growth of the market.

The market is segmented by material type into corrugated board, foam board, plastic sheet, glass, and metal. Among these, the corrugated board segment is anticipated to hold the largest share over the forecast period on the back of their superior functionality and high convenience which makes them highly preferred among brands.

Geographically, the global floor POP display market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America is anticipated to grow at a rate of nearly 5% during the forecast period and hold the largest market share owing to high popularity and extensive usage of POP displays in the region. Additionally, the market in Asia-Pacific region is projected to witness fastest growth over the forecast period.

The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.

Rapid Changes in Customer Behavior to Boost Market Growth

Customer behavior is rapidly changing. Customers changed what they were consuming, and consumer goods are seeing new levels of demand. This led to transformations in advertising and merchandising strategies. Brands are increasingly opting on-point deliverance of their product awareness to increase customer engagement. This is also increasing the expenditure for advertising and merchandising. These factors are fostering the growth of the global floor POP display market.

However, high cost of customized POP displays and their limited reach, and significant reduction of in-store shopper footprints on the back of growth in e-commerce platforms are expected to operate as barriers to the growth of the market.

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This report also provides the existing competitive scenario of some of the key players of the global floor POP display market which includes company profiling of Pratt Visual Solutions (The Vomela Companies), Creative Displays Now, Marketing Alliance Group, Sonoco Products Company, Smurfit Kappa, DS Smith, among others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global floor POP display market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.     

Access our detailed report at:@ https://www.researchnester.com/reports/floor-pop-display-market/4134

Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision in order to avoid future uncertainties.

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