The European market for probiotics is estimated at USD 11.53 billion in 2017 and is projected to grow at a CAGR of 4.1% from 2017 to 2022, to reach USD 14.08 billion by 2022. The growth of the probiotics market is driven by technological advancements in probiotic products. Additionally, the rise in demand for probiotics in dietary supplements and health benefits associated with probiotic fortified foods are driving the demand for probiotics in the market.

The functional food & beverages segment, by application, is projected to be the largest revenue contributor to the probiotics market during the forecast period.

The functional food & beverages segment is estimated to hold the largest share in the probiotics market in 2017. Probiotics are widely used in food products such as meal & meal centers, followed by soups, sauces and seasonings, snacks, fruits & vegetables, processed fish, meat, and egg products, and bakery & confectionery products. The growth of the probiotics market is driven by the rising consumer awareness about the health benefits associated with probiotics and ban on the use of antibiotics in the animal feed industry.

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The yeast segment is projected to account for faster growth, by source, during the forecast period.

Various yeast strains such as vulvovaginal candidiasis are used for therapeutic purposes. However, certain strains of Saccharomyces boulardii are used in probiotic products to maintain and restore the natural flora in the gastrointestinal tract. Saccharomyces cerevisiae, Saccharomyces kluyveri, Pichia anomala, Kluyveromyces lactis, and Candida krusei are some of the top yeast strains used in probiotics. The easy availability and lower price of Saccharomyces cerevisiae and other yeasts make this segment the fastest growing.

Russia, in the European market, is projected to account for the largest market share during the forecast period.

In Russia, most of the demand for probiotics is constituted by Bifidobacterium. Some of the most popular strains of Bifidobacterium in Russia include B. bifidum, B. adolescentis, B. longum, B. breve, B. infantis, B. subtilis, B. lactis, and B. animalis. The Russian market for probiotic products is not only limited to food and drinks but also extends to pharmaceuticals and dietary supplements. The Russian probiotics market is composed of mostly fermented dairy products. Some of the most popular probiotic products consumed in Russia include yogurt and bio-kefir. The consumption of traditional Russian fermented dairy drink, kefir, is one of the major factors contributing to the wide use of probiotics in the country.

This report includes a study of marketing and development strategies and the product portfolios of the leading companies in the probiotics market in Europe. It includes profiles of leading companies such as Chr. Hansen (Denmark), Danone (France), Nestle (Switzerland), Probi (Sweden), Bifodan (Denmark), Biogaia (Sweden), and Probiotics International (UK).

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