The famous deceased advertising guru from the French Advertising house Publicis, Leo Burnett once said “Make it simple. Make it memorable. Make it inviting to look at”.
The best known form of successful brands in the world has been those whose communication has been exceptionally lucid and highly visible. The first part of this marketing process is to have an excellent communication and the second and the most important part is the medium of advertising.
Adoncabs is just another wonderful concept of advertising and by far it is the finest Car Advertisement Agency in Kolkata.
Advertising on commercial cabs is just another form of OOH (out of home) form of publicity and it has gained tremendous importance in today’s world. The reasons are various –
a) High OTS (opportunity to see) is the highest comparing any conventional media.
b) Intensified captivity of the audience or in other words missing the communication is difficult.
c) Appeals to a greater target audience periphery and scale.
d) Cost effective mass media coverage.
e) Never a sore point of visibility, medium of advertising being the outside of the moving vehicle.
f) Higher brand retention.
g) Excellent secondary medium of brand recall.
Consider the other forms of outdoor advertising and compare it with advertising on cabs –
a) In case of billboards, hoardings, kiosks or even wall posters, etc, the OTS is comparatively lesser as the same attracts moving traffic and pedestrians, who may see the communication or may not see it, however in cab advertising the visibility is any day higher.
b) In case of advertising on trains or buses, the communication reaches out to the audience who fall in line on their fixed route, attracting anybody and everybody who view the vehicles.
c) In case of advertising on cabs, the visibility or OTS is the highest as the cabs traverse different routes based on the journey and destination of the passengers availing the cab services. It reaches to such areas where other forms of outdoor advertising does not reach out, like for example the lanes and by lanes of a locality.
Adoncabs is a company from Kolkata who have converted the normally sore point of commercial cabs into a high decibel format of advertising and branding by utilizing the outside two sides of the cabs into vantage branding positions, thereby attracting the targeted audience for the brands advertised in locations wherever the cabs move about in and out of our cities.
Commercial cab services are one of the highest forms of commuting in a busy city like Kolkata, where thousands of passengers avail them for commuting from Point A to Point B and more.
This form of transit Media Branding in Kolkata by Adoncabs is beneficial for the cab owners and drivers too, as they get a certain percentage of revenue from these ads in the cab. Inside the cabin too, there is opportunity to do branding, at the back side of the front seats apart from the 2 exterior sides of the cab and any other locations on the exterior surface of the vehicle.
Thus Adoncabs are one of the best and complete providers of cab advertisement services in Kolkata.