In response to a specified requirement by a Canada based client, looking to break into the Advertising Industry Qwentic Consulting launched its first Augmented Reality based advertising platform. The platform aims to solve the growing requirement for sustainable development.
Traditional forms of print media require substantial resource costs in terms of ink, paper, and other physical resources.
The Augmented Reality based Advertising platform developed by Qwentic brings about a more engaging form of advertisement that does not weigh heavy on physical resources thus ensuring sustainable development. Qwentic CTO Pankaj Khairnar announced it to be a, “ potentially disruptive form of technology in the Advertising Industry.” The advertisement platform functions such that when the application is installed on a Smartphone of the end user, it triggers an augmented reality advertisement. To do so, the camera simply needs to be pointed at a Marker printed on a medium of interest. The ad platform further lets the smartphone to automatically pop an advertisement when it is at a particular location in proximity to a Bluetooth technology based beacon. This ad can be in the form of an audio prompt along with an engaging graphic.
The ads are thus engaging while at the same time helpful for showcasing products in real life environment. This advertising platform by Qwentic is also touted to be useful for decor, fashion and design industry to showcase product suitability in real life environments to prospective clients.

Industry Experts claim that such a solution will help businesses harness the reducing attention span of target audience. It is one of the most engaging forms of advertisement that is currently there in the market.

With this solution, Qwentic Consulting Pvt. Ltd rolls out another innovative business solution targeted at industry-specific challenges. Qwentic CEO, Rahul Khode announced that they would be working further on developing Augmented Reality solutions to meet other industry requirements.