Joseph Dale Guerrieri is proud to be celebrating over 40 years in the tire industry. Over four decades ago, Joseph Dale Guerrieri began working as a sales representative for a tire company. As a young man, he was still unsure of where he wanted to go in life, but he knew he had a passion for the tire industry. He started working in sales at a major tire company, and he never looked back.

Joseph Dale Guerrieri immediately grew to enjoy working in sales. He knew a lot about tires, and cars in general, and so he felt that he could make a difference to the customers of his store. He knew that many did not have the expertise that he had, and were unsure of what choices to make. Joseph Dale Guerrieri says, “One of the first things I realized while working as a salesman was that many of my customers did not know the first thing about which tires would be best for their vehicle. I saw this as an opportunity not to sell a product, but to provide an education to my customers. I enjoyed helping them learn which tires would be the best for their vehicle, and they were ecstatic to learn that it didn’t necessarily have to be the most expensive one!”

His honesty as a sales representative led to many more customers for Joseph Dale Guerrieri. He developed a great reputation in the tire industry, as many local residents considered Joseph Dale Guerrieri one of the best in the tire industry. This led to good things for the tire company and for Joseph Dale Guerrieri, as he started to move up the ladder in the tire industry.

Forty years of experience has led to the appointment of Joseph Dale Guerrieri as the Vice President of Marketing for Horizon Tire Corporation. Today, Joseph Dale Guerrieri harnesses all of the knowledge and expertise he has obtained throughout the years in order to lead his marketing team. The honesty and integrity that he utilized as a sales representative is now put to use in his marketing campaigns.