Giving back is not only a highly-rewarding experience for the individual, it can also be a great way to establish a better connection between your business and the local community. The benefits of making your business a more active member of charitable, nonprofit institutions and events are numerous, says Donovan Browning DDS, making community involvement almost an essential an indispensable part of any business plan.

Donovan Browning DDS and the Esthetique Dental Center are highly active in the Auburn community, donating clothes and toys to less fortunate children during local toy drives, contributing dental hygiene products to less fortunate populations around the world, and making contributions to shelters that provide much-needed support and protection to battered women in the local area. Donovan Browning DDS and his practice also sponsor local school programs and events that support the educational and recreational needs of local children. He understands the value in making a company a consistent contributor and sponsor of helpful local programs.

Below, Donovan Browning DDS offers small business owners several helpful and easy tips for making their companies more intrinsic parts of the local community.

Contribute Space or Time

Small nonprofit groups and clubs, says Donovan Browning DDS, are often in need of just a little space to hold meetings or conduct important events. Consider contributing your space, when you aren’t using it that is, to that group, and to help them better accomplish their organizational goals. This simple act not only shows your company’s generosity, but allows you to connect with potential customers as well.

Provide Free Instruction

Chances are that your business has, or at least you have, an ample amount of expertise on something, says Donovan Browning DDS, knowledge and/or skills your company can provide free instruction or lessons on after business hours. Such things as free clinics, how-to sessions or informational lectures can be a great way to help people throughout your community, as well as a high-quality and effective marketing tool.

Host an Event

Most local communities, says Donovan Browning DDS, hold at least one large event a year, providing your firm the chance to throw its hat in the ring and offer up sponsorship for that event. Do your research to figure out what the event(s) that make your community special, and work with city or event planners and/or organizers to establish your interest in sponsorship.

Project Involvement

In addition to the events your community holds on a regular basis, chances are there are also many projects that require the help of volunteers to carry them through. Commit your company to a project, says Donovan Browning DDS, that could really use the help. Such things as community center and park cleanup projects commonly occur in local neighborhoods throughout the United States, requiring the assistance of local business leaders and volunteers.

Group Membership

Such organizations as the Better Business Bureau, Chamber of Commerce, local business organizations and more are always seeking out new and enthusiastic members. Go through the different groups of your area, says Donovan Browning DDS, to determine which group is the most suitable for your business.