For Albert Waterhouse and his company, Waterhouse PR, green initiatives have always been a focal point. As a matter of fact, Albert Waterhouse founded his company largely on the principle that he would take an active part in the improvement of the world around him, through green initiatives, environmental solutions, and eco-friendly business practices.

That was back in 1992, when, according to Albert Waterhouse, many companies had not yet heard about green practices. Being ahead of the curve is nothing new for Albert Waterhouse, however. Considered a pioneering entrepreneur and businessman with a strong vision of the future and a dedication to success second to none, Albert Waterhouse has built a career on being ahead of the curve. His dedication to the environment is no exception.

Waterhouse PR, Albert Waterhouse’s company, shares his devotion to success and to being ahead of the curve. Albert Waterhouse says that Waterhouse PR is dedicated to working with clients who share these values and this respect for the environment. The clients Albert Waterhouse is working with are those with whom he feels he can forge a strong partnership for the mutual betterment of the environment and the community. After 22 years of steady growth and business success, Albert Waterhouse says he now has the luxury of choosing his clients for their mutually compatible values.

That can be a tall order for the clients, as Albert Waterhouse’s reputation for integrity and passion for success are tough to match. But Albert Waterhouse doesn’t see it that way. “I’m not someone who is difficult to deal with,” he explains. “Yes, I have my beliefs, and yes, I am relentless in my pursuit of results. But that’s not at the expense of the human aspect. I always make sure to keep personal relations cordial and respectful. Nurturing the environment and practicing green initiatives is never worth it if it comes at the expense of the human aspect. That is something I believe very deeply.”

Albert Waterhouse’s company is now seen as a leader in the Chattanooga business community when it comes to green initiatives and environmental issues. That is just how Albert Waterhouse likes it.