If you want to know what it is that gets Roy Murad excited about the world of business, it is the potential for new game-changing inventions. Roy Murad has been in the business of investing and entrepreneurship for many years now, something he has found much success in, and lives for the opportunity to be a part of innovative technology. Roy Murad believes that new inventions are what keeps business alive and moving forward. In addition, Roy Murad feels that these new creations can be used to make our society a better place.

“There isn’t anything much more exciting than taking a sneak peak at innovative technology before it hits the marketplace. I love that about my job. I’m able to talk with some of the smartest and most innovative thinkers in the world, and help them get to where they want to be,” said Roy Murad.

Roy Murad is always aware of the changing technologies and companies. “We usually see 600 or more opportunities each year, but we only capitalize on maybe 20-30 of them. It is our job to get the facts, analyze them, and see if there is a viable opportunity,” said Roy Murad.

In Roy Murad’s opinion, viable opportunities exist in many areas such as communication, electric power, health care, transportation and other fields that are undergoing radical change. Roy Murad believes these could transform the world in a matter of years. They are already taking off in many different countries, but Roy Murad is looking for the company that will take that next step. “There is a lot of noise in the market about different opportunities, but I’m looking for that entrepreneur who has the solution. I’m looking for the company that has an answer to some of these challenges,” Roy Murad said.

Roy Murad also gets excited for new technology in the marketing industry. He has recently teamed up with a partner to fund a product called BRATie. BRATie is a technology that allows advertisers the ability to connect with consumers directly over television. Consumers will be allowed to purchase and interact with products without leaving their television.