Jesus Zeus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to improve the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners.

A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.

Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”

He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”

Jesus Zeus Salas is excited about the performance of Alex Sensation, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.