In early 2015, less than one year away, Canbet will celebrate two decades of outstanding customer service and industry innovation in online gaming and betting. Due largely to Canbet's successful business model as a flexible, customer-controlled betting vehicle, Canbet has been able to stay relevant and successful despite mergers, losses, and other growing pains over the last twenty years.

Canbet was established in 1995 as one of the first and leading providers of online betting and casino game services. Over the following nine years, Canbet would develop new technologies and create new policies to better themselves and the business. In 2004, Canbet was purchased in a merger with IASbet.

At that time, Canbet had no choice but to adhere to a lot of policies and procedures IAS had in place that differed from the Canbet view. Mark Read, the man who became the merged companies' managing director was optimistic about the merger. Read is quoted as stating: "The synergies and expansion goals of both companies were the driving forces behind this merger. Both have a desire to expand their product ranges and their operations in other regions of the world."

Indeed, for five years following, Canbet worked to preserve the original goals of top-rated customer service, flexible customer access and control, and product innovation, but in 2009 it seemed that partnership with IASbet was not what either company bargained for, and they split.

Following the split from IASbet, in 2012, Canbet made a new partnership with Khing Investments, led once again by experienced industry leader Mark Read. Still thriving, Canbet leads critics to wonder how the company has endured for twenty years despite so much management turnover and tribulation.

One Canbet representative aims to respond to critics. "It is a commitment to the customers, to the experience of betting online, to the thrill of the race, the match – the thrill of winning. These are what drive customers back to Canbet. Canbet will continue to thrive because customers know what they want, and they find it with Canbet."


Canbet representatives also assert that over the last two decades, Canbet has rolled out many innovative and industry-leading initiatives and promotions centered around customer satisfaction. It is proven that Canbet was the first company to offer a rebate on losses for customers in the UK. Canbet pioneered live dealing for micro-gaming and continues to offer this service.

A representative of Canbet added "Canbet also offers more game and race statistics, replays, and live coverage than most other online-betting platforms. Our goal is to make sure that bets are informed."
Canbet corners the market in football betting, allowing for an Asian handicap in this sector and also providing the aforementioned statistics and other information for the sport.

In the last twenty years, Canbet has managed to stay afloat and derive new successes despite hardships in the industry and in the organization itself. What will Canbet do next? A representative has one answer: "Canbet will continue to expand globally, reaching new markets geographically and expanding to new sports with new brackets for betting. Canbet has the method for success, and in partnership with Interactive, success will be had."