Helen Bradley is one of the later groups. So when it is time to tie the knot, she wanted a relaxed, comfortable and economical wedding gown. weddingdresstrend
The 27-year-old bank worker in Madison, Wisconsin, said:” A short gown was just right for her September nuptials”
"I had tried on several long dresses and I was interested in none of them. I'm very practical. My mom picked out the short dress from a sale rack and it's unbelievable that I would like anything that my mom picks out," she said with a laugh.
Short gowns are enjoying more popularity for the older or remarrying brides. As is said, the short ones are more of love. Luxury brands like Monique Lhuillier, Oscar de la Renta and Marchesa all provide more affordable offerings for David's Bridal, which has a bound of retail website and about 300 stores around the country.
"A lot of people are doing a growing number of intimate settings, so a shorter dress just feels more appropriate. If they do the big wedding, some change into a shorter dress so they can dance and have a good time," Lhuillier said. check here
Exactly how short is up to the bride. There are minis, high-low hemlines (high in the front and lower in the back), knee lengths, tea lengths below the knee and so-called "transformers," where a long train or sheer skirt detaches to show off a short dress underneath.
Designer Zac Posen put his own sister in one of the convertibles — in red — for her 2004 wedding http://www.weddingdresstrend.com/
"Her huge train came off to become a mini and she took it off to Judy Garland's 'Zing! Went the Strings of My Heart,'" he said. "It covered the grandeur of the ceremony and the fun of the party."
Long gowns still remain the majority of the $2.6 billion-a-year bridal gown market, noted by Darcy Miller, editorial director for Martha Stewart's bridal site. But "more and more brides seem to be seeking no-fuss, lightweight and easier silhouettes." Some "want a dress they can run on the beach in or travel with to their destination wedding."
According to the executive vice president for design, merchandising and product development, Anne Acierno, At David's Bridal, 26 out of the 75 gowns launched for spring 2015 will be short.