Spreading festive cheer and colours among the destitute families, leading Customised Research Company, Pure Research organised Holi celebration with the underprivileged kids in the local community.

Holi, an Indian Spring Festival, is the perfect time of the year to shower love which dwells in hearts. With this thought in mind, Pure Research celebrated Holi with underprivileged children as a part of their commitment to Corporate Social Responsibility (CSR).

CSR has always been an important part of Pure Research’s work culture. While many organisations consider CSR as a “box-ticking” exercise, Pure Research’s team focuses on embracing good corporate citizenship, offering unique services to customers and doing good in the community in which they live, work and serve. The organisation of Holi program for underprivileged children is just one of their many steps towards this goal.

The employees of Pure Research celebrated the festival with the local kids by applying gulal on each other’s face. The whole program included cultural integration through performing arts and an interaction over food, gifts and dance. The children were also educated about the basic health and hygiene practices that they should follow.

Sharing his thoughts, Ankit Kohli, the co-founder of Pure Research, said: “The event was our way to fill joy and colours in the lives of these kids and also create awareness among them about the importance of this rich Indian heritage. It was completely a new and surreal moment for us. Our happiness was doubled on seeing smiles on their faces and knowing we were a reason behind it.”

Pure Research’s team are involved in various philanthropic activities. They also made a generous amount of donation to a local NGO, who are responsible for the care of many underprivileged kids in the local communities.

Pure Research has helped many global companies with their Procurement Research and Risk Management Solutions. The event was the perfect example of their desire not only to help businesses in creating profits with minimum risks, but also their hope of creating better future for the upcoming generations.


About the Company:
Pure Research provides customised research and business intelligence to leading corporates, public sector organisations, financial services firms, and professional services firms worldwide. The Company delivers high quality procurement and supply chain intelligence to procurement professionals and their organisations. They work side by side with companies to manage the research, data, and analysis of teams and, add efficiency and profitability to the business.

To discuss your financial, procurement, or business research requirements or to know details of our other offered services, please write to us at [email protected]