PUREARTH takes immense delight in announcing Mini Thapar Shastri, owner and founder of Om Yoga Shala in New Delhi, India as their Honorary Brand Ambassador.
Headquartered in Hong Kong and with a Studio+Lab in Pune, India, PUREARTH is an ethical wild harvest skincare and wellness brand that aims to positively impact social change and promote a culture of conscious consumption. Their luxurious creations are hand crafted in micro-batches at soaring altitudes in the pristine Himalayas by women self-help groups, supporting livelihood programs.
A repository of holistic wellness knowledge, Mini’s conscious approach to living embraces nature and sustainability. Working toward harmonious physical and mental planes is something that PUREARTH also wholeheartedly subscribes to, drawing from the Indian science and philosophy of Ayurveda to create time-honoured remedies for contemporary living. An embodiment of PUREARTH’S core principles, Mini is a natural choice to represent their young and proudly ‘Handmade in India’ brand.
Mini comments on PUREARTH’s botanical elixirs “they are time tested so if you’re tuned in to your body, you will naturally tune in to purity whether on your skin or in your body. Each carefully extracted ingredient or oil holds a story as they can be generations old even timeless like Yoga or Ayurveda. The elements of beautiful bottling, the outcome through the art and science of beauty leaves the skin luxurious specially for aging skin and pigmentation. I embrace tradition in most things concerning day to day living and appreciate highly an effort for ethical, sustainable, responsibly sourced products, while giving back to make lives of the community of growers and rural women and taking them along.”
As PUREARTH’s Brand Ambassador, Mini will collaborate with the team to propagate awareness of a clean, green and ethical approach to skincare and wellness.
About Mini:
Her almost two decades of teachings bring the influence of Masters in South India and from all over the world whom she travelled to study and train with. A mother of three, her oldest daughter was inspirational in starting kid’s yoga when she authored ‘Yoga for kids’- now in its fourth edition and translated into four international languages.
Mini Thapar Shastri was a columnist with Hindustan Times and wrote a bi-weekly yoga article titled ‘Yoga Journey’. Her articles and interviews since then been covered extensively in magazines with the likes of India Today Woman, Harper’s Bazaar, Vogue, Elle including newspaper interviews.