Heading into 2015 beards are booming. While not many studies exist on the exact growth and prevalence of beards, almost all agree, beards are back in style in a big way.

To meet the growing needs of the furrier population, Great Salt Clothing Company, a small apparel retailer based in Utah, has started manufacturing its own secret recipe of "Beard Butter".

Beard Butter is a balm used to moisturize skin underneath facial hair, soften hair itself and reduce split ends in a beard.

After perfecting his beard butter recipe in his girlfriend's kitchen and sampling the balm amongst his friends, Mike Martin is ready to release his Butter upon the beards of the world.

Mike's brand of beard butter is made of organic beeswax, lanolin, shea butter, almond oil, vitamin E oil, tea tree oil and love.

ABOUT GREAT SALT LAKE CLOTHING

GSL Clothing Co was founded by David Marquardt and Mike Martin. A native and a transplant, respectively, our mission is to give you a new way to show your pride for Utah.