Automotive Seat Market by Vehicle Type (Hatchback, Sedan, SUV/MUV, LCV, Truck, bus), Type (Split Bench/Bench, Bucket) Technology (Powered, Heated, Powered & Heated, Standard) Cover Material (Genuine Leather, Synthetic Leather, Fabric) & Region - Forecast to 2020" , defines and segments the automotive seats market with an analysis and forecast of the market size, in terms of volume and value.
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The automotive seats market is projected to grow at a CAGR of 5.18% to reach USD 36,752.4 Million by 2020.

Asia-Oceania: Largest market for automotive seats

Asia-Oceania comprises countries such as China, Japan, India, and South Korea. Government support for foreign direct investments (FDIs) has created attractive market opportunities for automobile seat manufacturers and automotive product suppliers. The competition in the automotive industry is increasing significantly, which has resulted in major OEMs shifting focus from developed countries to developing countries such as China, India, Thailand, and Indonesia. The automotive industry in the region is witnessing higher growth than the matured markets of Europe and North America, owing to factors such as low production costs, abundance of economical labor, lenient emission and safety norms, and government initiatives for FDIs. The rise in automotive production is positively impacting the Asia-Oceania automotive seats market. It is accompanied by a growing inclination towards comfort and luxury, as well as an increase in the demand for lightweight automotive seats.

Powered and heated seats: Increased demand in developed regions

Automotive manufacturers have developed powered and heated seats, which eliminate manual adjustment of standard seats, and thereby enhance the comfort and luxury of vehicles. The market, by volume, for powered and heated seats is expected to grow at a CAGR of 5.51% during the forecast period. The penetration of lightweight and technologically advanced seating systems is estimated to be high in Europe, due to increasingly stringent emission norms and fuel efficiency regulations. The growth of these seating systems is driven by customers’ changing preferences and the high rate of technological adoption in this region.

The report covers the automotive seats market, in terms of volume (‘000 units) and value (USD million), across the regions of Asia-Oceania, Europe, North America, and Rest of the World (RoW). It examines the qualitative and quantitative aspects of the automotive seats market on the basis of vehicle type, region, seat type, technology, and seat cover material from 2015 to 2020. It includes a value chain analysis, Porter’s Five Forces analysis, a competitive landscape, product life cycle (by seat type and technology), statistics of who supplies to whom, and company profiles of 10 key players in the automotive seats market.