Head-up display (HUD) in automotive is one of the latest innovations in advanced driver assistance systems (ADAS). A vehicles HUD is majorly used by driver for the applications to be more focused on the road, safely providing speed, warning signals, and other vital vehicle & navigation information on the windshield directly in the drivers line of sight. In addition, if the automotive HUD system is paired with on-board cameras and adaptive cruise control it will be one of the best safety systems. Moreover, various automotive HUD systems currently started using cameras and GPS to locate the car and to display an image on the windshield. Newer HUD systems can use infrared cameras to detect the lines on the road and project their real life location on the windshield.
Moreover, by combining the HUD unit with a vehicle's GPS system, the driver is facilitated with the displaying map, turning and even speed-limit and traffic-sign information on a cars windshield. For ADAS, blind-spot detection warnings can also appear on auto-HUD.
The integration of HUDs with adaptive cruise control helps vehicles useful for providing warning information such as oil level, tire pressure, and for alerting the driver about the exact position of the car. Furthermore, other functions also include showing text messages from mobile phones or displaying track information from MP3 players.
The first consumer-grade HUDs in automotive appeared on the 1988 GM cars. They use the strategy of projecting graphics onto windshields from a display embedded behind the steering wheel in the dashboard. In addition, currently Renesas' started offering high performing laser diode drivers enabled head-up displays (HUDs) with high resolution, high color-depth and high frame-rate projections for the various categories of vehicles.
New technologies are developing quickly in the sector, such as voice-operated head-up display systems. They can take calls, provide information about the various car parameters such as air pressure in tires, and guide the user for directions. Depth-fuse 3D head-up display, a laser-based volumetric display technology, is an important technology that is creating an opportunity for the automotive head up displays market.
Rise in adoption rate of advanced technologies, surge in demand for the connected cars market and increase in adoption of advance driver assistance systems globally have created a demand for the automotive head up displays market.
Moreover, growth in need for safety and rise in road accidents is driving integration of head-up displays in the automotive industry. High power consumptions requirement of greater space in the automotive cockpit and diversion from voice, flashing text, and low light efficiency can result into major car accidents that can impact the product demand. Excessive cost of this innovative technology is another factor that hinders growth of the automotive head-up display (HUD) market.
Furthermore, advent of semi-autonomous and electric vehicles in the automotive industry, rise in disposable income of consumer, and increase in sale of luxurious cars are creating numerous opportunities for the automotive HUDs market.

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The automotive head up displays market is segmented based on vehicle type, HUD type, technology and region. The vehicle type segment includes passenger car, and commercial vehicle which is further segmented into light commercial vehicle (LCV) and heavy commercial vehicle (HCV). On the basis of HUD type, the market segment is segregated into combiner and windshield. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America and Middle East (LAMEA).
Key players operating in the global automotive head up display market are include Nippon Seiki, BMW Group, Panasonic Corporation, Micro vision Inc., Visteon Corporation. General Motors Company, Robert Bosch, Continental AG, Denso Corporation and BAE Systems.
Key Benefits for Automotive Head Up display Market:
• The report includes in-depth analysis of different segments and provides market estimations between 2018 and 2025.
• Porters Five Forces model illustrates the potency of buyers & sellers, which is estimated to assist the market players to adopt effective strategies.
• Key market players are profiled to gain an understanding of the strategies adopted by them.
• This report provides a detailed analysis of the current trends and future estimations from 2018 to 2025, which helps identify the prevailing market opportunities.
Automotive Head Up display Key Market Segments:
By Vehicle Type
• Passenger vehicle
• Commercial vehicle
o LCV
o HCV
By Hud Type
• Combiner
• Windshield
By Technology
• Augmented HUD
• Conventional HUD
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Russia
o Italy
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o South Korea
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
Key Market Players Profiled
• Nippon Seiki
• BMW Group
• Panasonic Corporation
• Micro vision Inc.
• Visteon Corporation.
• General Motors Company
• Robert Bosch
• Continental AG
• Denso Corporation
• BAE Systems.
o Africa

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