The light towers market is moderately-consolidated landscape, with tier 1 players accounting for nearly 38-41% revenue share. Significant barriers for entering into the market such as high manufacturing costs and stringent environmental regulations have created favorable circumstances for the established players to retain their buoyancy in the light towers market space.

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The tier 1 players remain highly attentive toward research and development for offering economically and environmentally responsible products and services in line with the end-user specifications. With mergers and acquisitions being key elements of their strategies, the tier 1 companies also remain oriented toward expansion of customer outreach with seamless product differentiation.

Companies offering light tower rental services are focusing on meeting end-user demand. With tremendous reformations witnessed by the light towers market in the past few years, the rental companies are vying to keep up with latest trends to get the best returns on their investments. One of such noticeable trends is the shift from traditional laydown mast to vertical mast design.

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The vertical mast orientation, on the back of its upright position, facilitates transportation of maximum units per trailer, thereby resulting in reduced shipping costs. Moreover, a vertical mast also entails minimum set-up owing to its upright configuration, which helps in significant savings in terms of time. From the end user perspective, a vertical mast has been equally beneficial as it enhances safe and easy deployment on the job site with no congestion.

Lighting requirements for outdoor construction sites are leading to increased adoption of light towers, which enables the workers to carry out their tasks till late evenings in a hassle-free manner. Safety remains one of the key factors necessitating adoption of light towers across outdoor construction sites to facilitate substantial illumination. While the preference of fixed light towers remain unchanged, deployment of portable light towers is on a consistent rise across multiple construction sites. With the demand for portable light towers witnessing a sharp rise, it is highly evident that competition between the manufacturers will get intensified, in terms of offering the handiest products at affordable rates.

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