Supermarkets and hypermarkets are primarily engaged in the retail sale of all sorts of canned foods and dry goods, such as tea, coffee, spices, sugar, and flour; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry. They also have non-food items in their portfolio.

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The global supermarkets and hypermarkets market was valued at $4 billion in 2017, and is expected to be driven by western influence in lifestyle. Populations, majorly of developing countries, are increasingly shopping in formal retail outlets or online, buying branded goods that are more expensive than those sold in traditional markets. Western Europe was the largest geographic region in the market, accounting for less than three-fifth of the global market share.

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The USA was the largest country in the market, accounting for one-fifth share of the global supermarkets and hypermarkets market in 2017.

The top five competitors in the markets are Target Corporation Carrefour, Aldi, Wal-Mart, Tesco, and Carrefour.

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