The organic baby food market in BRIC nations has been segmented on the basis of types of products, distribution channels, and countries in BRIC regions. The list of products under the umbrella of organic baby food market are: ready to feed organic baby food, milk formula organic baby food, prepared organic baby food, and dried organic baby food, and others. The distribution channels for the organic baby food market are supermarkets, internet or online selling, specialty outlets, drugstores, pharmacies, chemists, and others. On the basis of BRIC nations the market is dived into Brazil, Russia, India, and China.
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Industry experts believe that China is going to make a generous contribution to the revenue of the organic baby food market in the near future. The emerging economy of China, tremendous birth rate, and increasing disposable income will drive the revenue for this market in the region. The surging interest in organic baby food in China will also be fueled by food scandals such as the melamine scare. The growing concerns about quality of baby food are also motivating parents to choose hygienic, healthy, and organic food.
Some of the key players in the organic baby food market in the BRIC region are Nestle S.A, H.J. Heinz Company, British Biologicals, Abbott Laboratories, Campbell Soup Company, Bellamy’s Australia Limited, Groupe Danone, and Otsuka Holdings Co. Nestle S.A leads the organic baby food market with a wide range of baby food products. The company has been serving its commitment to deliver nutritious organic baby food with tremendous innovation and improvement over the years.
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