Water purifiers help combat the spread of waterborne diseases arising as a result of drinking impure water. Environmental pollution and depleting groundwater resources have degraded the quality of drinking water in India, thereby pushing the demand for water purifiers. Apart from the acute shortage of fresh drinking water, the market for POU water purifiers is greatly supported by technological advances, rising per capita income, and the launch of numerous affordable products.
However, there are still a large number of factors that impede the growth of the POU water purifiers market in India. These include low penetration in many regions of the country, lack of awareness among rural consumers and lack of consciousness among the urban folk, weak government initiatives, presence of very few strong players, and hesitation of the consumer to ‘purchase’ a natural resource.
Three types of POU water purifiers are currently available in the market: RO water purifiers, UV water purifiers, and gravity water purifiers. RO-based water purifiers are still the most preferred kind and enjoy the majority share of the total market in India. Gravity water purifiers have become quite popular in the country owing to their affordability, effectiveness, and the fact that they do not run on electricity. Aquasure and Pureit are two of the most well-known brands that have made a mark for themselves in this segment.
Segmenting the Indian POU water purifiers market into four regions – North, South, East, and West – the research report studies government initiatives, policies, and laws with respect to water resources and analyzes the impact of the same on the water purifiers market.
Judging from the dire need for water purification in India, it is no surprise that there are numerous players operating within this space. Companies such as Hindustan Unilever, Eureka Forbes Limited, Luminous Water Technologies, Panasonic Corporation, Ion Exchange, Kent RO System, Godrej Industries, Essel Nasaka, Whirpool, and Tata Chemical are vendors providing POU water purifiers to the Indian consumer.
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The water situation in India has always been a matter of concern. POU water purifiers have emerged as a result of numerous studies and research conducted in order to understand the causes behind depleting safe drinking water and the ways to solve the crisis.
The World Bank and the Census of India bring to light alarming facts regarding the water situation in India. According to research, India has been declared a water-stressed country mainly due to surging levels of population and urbanization. While the nation is home to 17% of the world’s total population, it has access to a mere 4% of the globe’s water. Of the 1.2 billion people living in India, 170 million do not have access to clean drinking water and a disturbing 20% of the 240 million households have to travel over half a kilometre to avail clean drinking water. One of the main reasons for this lack of pure drinking water is that only 5% of the fresh water resources in the country are allotted for municipal use while the rest is diverted to industrial and agricultural activities.
The POU water purifier market in India has developed over recent years and annual sales of water purifiers are set to soar thanks to a widening target audience.
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