Queens, New York (September 29, 2014) – The lens is the camera's eye, and choosing the best one is vital to capturing stunning photos. However, not all the information available online is reliable, which is why many consumers end up being duped. As such, PowerPhotoCorp.com, an online retailer of photography equipment, has shared the
Louis Assoulin scam-free guide to purchasing lenses.


The piece, entitled “Buying Cameras from Louis Assoulin, not Scam Sites: Facts about Lenses," appears as a post on the company's WordPress blog, and offers three key tips that will prevent buyers from getting the wrong lens type.


The entrepreneur first discusses lens function. According to Assoulin, lenses are designed to focus light in such a way that a camera can process and record a scene. Hence, the ideal lens should have a short “focal length"—the distance needed for light rays to converge—in order to capture a broad spectrum of light and produce a wide angle of view.


Next, Assoulin tackles wide angles and focus. Wide-angles lenses are recommended for would-be nature photographers since they allow users to take close-ups of foreground objects while retaining a lot of scenery as a background.


Lastly, he goes over the necessity of zoom lenses. In his opinion, this type of lens should be used sparingly because it admits less light when taking a picture, making them slower to focus than other lenses. He adds that while there are faster zoom lenses available, they are also quite expensive.


By sharing these tips, the company hopes that buyers will be able to make better decisions when choosing a lens for their cameras. Those who want to learn more about the firm's product offerings can visit www.PowerPhotocorp.com.


About PowerPhotocorp.com
The company is one of the leading online retailers of photography gear in the Northeast. It was founded in 2007 by Louis Assoulin, who has years of retail experience in the photography and electronics market. The firm prides itself in providing top-tier products, competitive prices, and excellent customer service.