In today’s world, Web and Mobility are the core need for any businesses, retailers, financial institutions, government organizations and educational institutions. Increased productivity, efficiency, and ease to reach to customers are some of the factors that are fueling the market for web and mobile analytics. Increasing usage of smartphones and tablets are making web and mobile analytics a key component of organization strategies.

Keeping all above factors in mind, Quadrant Knowledge Solutions realizes the importance of Web and Mobile Analytics. According to the latest market outlook research "Web and Mobile Analytics Market Outlook – Market Forecast, Trends, and Analysis Through 2020” the market is expected to grow significantly during the forecasted year of 2016-2020. Web and Mobile Analytics market is expected to grow at a CAGR of 21.4% during 2016-2020 according to Quadrant Knowledge Solutions.

The web and mobile analytics market outlook study provides detailed information about market trends and challenges. In addition to strategic insights, the study provides market forecast analysis by key geographical regions, industry verticals, technology segments, customer type, and sales channel. This research provides strategic analysis and competitive positioning of the key technology suppliers.

Real Time Data Analysis and Need to Improve User Experience is Accelerating the Growth of Web and Mobile Analytics Market
Organizations cannot manage data, unless it is monitored effectively. To have continuous monitoring on real time activities and to make strategies accordingly, web and mobile analytics plays an important role. The enormous data generated from web and mobile traffic needs to be analyzed and take measures accordingly, to sustain the on-going demands and to enhance the customer experience. Web and mobile analytics, helps the organization to analyze such data and to find pattern and trends among the users. It also analyzes various charts which are interactive and helps organization to remain competitive. Web and mobile analytics are highly deployed in the areas of retail, education, telecom, insurance, and such others where it is extremely important for the organizations to retain their users.

Increased usage of smart phones have compelled organizations to go online, easy availability of multiple choices is making customer retention crucial, thus enhancing end-user experience is essential for organizations. Also, due to adoption of multi-channel marketing or Omni channel marketing web and mobile analytics have been deployed by the organizations to improve end-user experience, consequently retain the customers.

Web and Mobile Analytics Market Outlook - Market Forecast, Trends, and Analysis Through 2020 is a part of Information and Communication Technology (ICT) research of Quadrant Knowledge Solutions.

For more information about this market outlook research, please write to [email protected].

Keywords: Web Analytics, Mobile Analytics, BYOD, Market Research, Smartphones, Mobility, Social Media, Market Size, Market Share, Competitive Strategy, Market Forecast, Key Trends, Market Drivers, Market Restraints, Market Challenges, Multi-channel marketing, Omni-channel Marketing, End User Experience, Real-time Analysis, Data Monitoring


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About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business, and Growth advisory services.

Our Strategic Business, and Growth Advisory services are organized specifically to help clients develop and validate strategies based on global mega trends, understand the business potential and untapped opportunities, and strategies for growth.

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