What is that one thing that all new business ventures have in common? Well, all startups leap towards staying one step ahead of the next milestone. And today what justly defines this yearn to become the best in a short while, is to be ready with a killer marketing strategy. And one tool that has excelled in many ways and probably are the best part of a marketing strategy are explainer videos for startups. Let’s find out in this article why videos are crazy essential for businesses, especially when it comes to startups.

To build and establish credibility

There’s a great new product, service or an idea that’s ready to step into the scene and create ripples. But what bogs such great concepts down is the burdensome task of building and establishing the company’s credibility right from scratch. You obviously require a little push that for people to believe in what you do, how you plan to do it and finally how it’s going to be done!

Explainer videos helps you achieve that, as videos are substantial proof of your credibility and genuinely. Explainer videos for startups are a commitment that a company makes to its customers through their products and services. Another angle it works from which it works for you is that you are not seen as a “risky startup” by potential customers. A video shows you’ve invested in marketing which in turn indicates positive returns.

Simplification of Message

You’ve put in years of research, investments and hard work on your product service. You know every facet of it. Nobody understands the product better than you do. Isn’t that right? But how will you make the audience in your offering? If you’re trying to do it yourself, then chances are you can lose sight and fail to communicate the “what’s in it for you” part to the customer.

That’s when a good animation video company comes in the picture. It simplifies your message and turn it into a refined pitch. This connects to your intended audience in a great manner as your animated explainer video becomes memorable, ringing and actionable.

Engage the Customer with the Message

How the audience perceives your message in complete up to the audience. Video format allows you to engage the viewer on an emotional level. Engaging is important and as it doesn’t let the viewer get distracted and focus more on the brand. In explainer videos for startups the audiences get engaged and relate to the benefit that’s meant for them in particular.

Your Message should be Sticky

Studies show that people tend to retain 20% of what they hear and 30% of what they see but together them retaining 70% of what they see and hear. The main reason why animated explainer videos are the most impactful way to communicate your message to your potential customers. With use of emotions such as humor, trust, hope, fear etc., bind in music, backgrounds to make it really stick on the minds of viewers.

Videos are Shareable

Everybody wishes the explainer videos they’ve created simply goes viral. But that’s not the correct strategic way to go about it. For the video to go viral online it needs to be shared everywhere! This draws traffic and in result awareness for your message. Video is the most consumed content on the web and are shared and accessible like no other media. Creating a highly engaging explainer video for startup can be shared on social media platform like Twitter and Facebook reaps in heaps of benefits.

Convert, convert, convert!

It’s a known fact that consumers are more likely to buy your product after they’ve watched the video. Explainer videos are necessary for startups for better understanding of the product. Many success stories of businesses whose engagement rate has risen high with the inclusion of explainers. It’s far more convenient, efficient and fun to deliver your messages to audience especially when you’re starting out fresh.

Over the recent years explainer videos for startups have come up as necessity in all marketing plans. And looking at the reasons above its sure seems like an unavoidable part and an affirmed road to success.